You Are Inspirational

A few years ago I published research suggesting that, apart from the medical profession, there is probably no other...

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5 Struggles of Accountants and Bookkeepers

At Woodard, we interact with over 60,000 accountants and bookkeepers each year through our education programs and...

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Endurance - An Attribute of Accounting Professionals

Words have power. They have the power that we give them - to either benefit us or hurt us. This whole concept of...

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Why Most Marketing Fails

There are some fundamental factors that are necessary for you to have a successful marketing campaign. The...

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Are the Big 4 Following Your Footsteps?

For years, we have all heard the thought leaders calling us to transform our practices by embracing advisory work...

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Don't Ignore These Powerful Sources of Clients

Marketing and relationships still come down to some basic truths: more than ever, your clients and prospects crave...

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Business Personality: Your Clients and You

Do you ever walk into a business and feel a certain vibe, a certain energy and it just “feels right”? This is due to...

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Five Benefits of Attending In-Person Conferences

With the impact of COVID-19 on social gathering over past year, the “virtual conference” has become the new norm in...

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Tips for a Successful Email Marketing Campaign

Email marketing can be either an under-utilized or an over-done form of marketing, depending on the business using...

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Shiny Object Syndrome

Most marketing consultants may find it difficult to prescribe a specific online marketing solution for you and to...

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