What’s the big deal about online reviews? I mean, yes I use them when I’m checking out a new restaurant. Yes, I read...

A few years ago I published research suggesting that, apart from the medical profession, there is probably no other...

At Woodard, we interact with over 60,000 accountants and bookkeepers each year through our education programs and...

Words have power. They have the power that we give them - to either benefit us or hurt us. This whole concept of...

There are some fundamental factors that are necessary for you to have a successful marketing campaign. The foundational...

For years, we have all heard the thought leaders calling us to transform our practices by embracing advisory work and...

Marketing and relationships still come down to some basic truths: more than ever, your clients and prospects crave...

Do you ever walk into a business and feel a certain vibe, a certain energy and it just “feels right”? This is due to...

With the impact of COVID-19 on social gathering over past year, the “virtual conference” has become the new norm in...

Email marketing can be either an under-utilized or an over-done form of marketing, depending on the business using it....