TWR Podcast Episode 55: Hacking the Rockstar Brain with Heather Crider and Mark Schulman

In the 55th episode of the Woodard Report Podcast, host Joe Woodard welcomes two dynamic guests, Heather Crider and Mark Schulman, for a compelling discussion about their upcoming session at the Scaling New Heights conference in St. Louis from June 25-28, 2023.

Joe interviews a rock star and a brain scientist

Mark Schulman, a former drummer for world-renowned artists such as Billy Idol, Stevie Nicks, and Sheryl Crow, has transitioned his career to become a professional corporate motivator. He found that his success coaching and storytelling resonated more with people than his drumming alone. With two books under his belt, Schulman uses his "Rockstar attitude" to motivate individuals and teams in Fortune 500 companies.

Joining him is Heather Crider, a neuroscience expert who brings a unique perspective to the business world. Crider believes that a better understanding of our brains can lead to increased productivity, innovation, and overall business success. She emphasizes making neuroscience accessible and practical, offering ways to train your brain to think more clearly and be more focused. Crider is known as an "experiential speaker," creating interactive sessions where attendees can apply and experience the techniques she discusses.

A keynote "performance" meant to inspire

Their collaborative session at the conference, "Hacking the Rockstar Brain," promises to be a unique blend of rock and roll and brain science. It is designed to inspire confidence and improve performance while providing an entertaining and engaging experience.

During the podcast, Woodard explored how this "Rockstar attitude" could be beneficial for accountants, bookkeepers, and tax preparers. He highlighted the importance of these professionals having confidence and assertiveness in their client relationships. Schulman provided insight into how the "Rockstar attitude" can be channeled into work, helping professionals take on a more active and confident role with their clients.

Crider also gave listeners a sneak peek into the neuroscience aspect of their session. She explained how understanding our brains better can help us become more present and productive, leading to improved business success. Crider emphasized the practical aspect of her approach, assuring listeners that attendees will walk away with actionable knowledge and tools that they can apply in their professional lives.

This episode of the Woodard Report Podcast, featuring Heather Crider and Mark Schulman, offered an intriguing glimpse into their upcoming “Hacking the Rockstar Brain” session at the Scaling New Heights conference. Attendees can anticipate a fusion of rock and roll with brain science that promises to elevate their professional performance and enrich their personal lives.

Curious for more? Dive into the full conversation with Crider and Schulman in episode 55 of the Woodard Report Podcast. Make sure to subscribe on your favorite podcast platform to stay informed with the latest insights, expert advice, and transformative discussions tailored to help you elevate your business practice