There are some fundamental factors that are necessary for you to have a successful marketing campaign. The foundational factor is understanding that building relationships should be at the core of all of your marketing. But even when you master that foundation, there are still other issues that you need to understand - salesmanship and other “non marketing” factors, shiny object syndrome, and ignoring existing (and lost) clients.
This problem is much easier to fix than the first one. It occurs when you have clarity about your specific, targeted market, but you aren’t speaking a message that resonates to your identified target.