Insightful Accountant’s 2025 U.S. ProAdvisor Awards Open

The international and U.S.-based 2025 ProAdvisor Awards by Insightful Accountant officially opened on Wednesday, July 10, 2024. These awards recognize top QuickBooks ProAdvisors in the U.S. and global markets.

The awards celebrate the top QuickBooks ProAdvisors globally, focusing on professional development and community involvement.

This year, the awards process has been extended to a year-round activity, allowing more nominees to participate. Applicants can now complete their formal applications over seven months, giving them the flexibility to update their applications with any training, certifications, and other credentials as they earn them.

Qualifications for ProAdvisor Award Nominations

The voting period has been extended, providing greater opportunity for ProAdvisors to receive recognition. The application process will close on February 11, 2025, at 12:59:59 PM Pacific Standard Time—at which point, all applications will be frozen for scoring.

U.S. nominees

Nominees for the U.S. awards must:

• Reside in the United States or its territories
• Actively practice as a QuickBooks ProAdvisor
• Support or provide services to one or more clients using QuickBooks, including QuickBooks Desktop, Online, or Ledger
• Must hold at least one of the three Intuit (U.S.) ProAdvisor Certifications: QuickBooks Online (Core), QuickBooks Online (Advanced), or QuickBooks Desktop. 

These certifications must be current, with an issue date no older than November 1, 2023. Recertification since such date also qualifies.

U.S. ProAdvisors can also be nominated by others or apply directly, with a similar flexible application process.

International nominees

Qualifications for the awards differ slightly between U.S. and international categories. For the latter, nominees must:

• Reside outside the United States and actively practice as a QuickBooks ProAdvisor or QuickBooks Professional
• Support or provide services to one or more clients using QuickBooks
• Hold an Intuit ProAdvisor status or its equivalent for their country or Intuit Global Region, such as the QuickBooks Online (Global) Accountant Certification 
• International ProAdvisor applicants can also possess a certification from any country where Intuit
  issues such a certification, including the United States; however, a U.S. certification does not
  qualify a ProAdvisor living outside the U.S. to participate in the U.S. ProAdvisor Awards.

Individuals can nominate ProAdvisors or ProAdvisors can apply directly. The application process is designed to be flexible, allowing accommodations for updates and revisions throughout.

Nominations for both U.S. and international ProAdvisors are open until November 19, 2024. Individuals nominating their favorite ProAdvisor must provide contact information for themselves and the nominee, who will be notified of their nomination via email and given access to the formal application. ProAdvisors can also apply directly through the provided application links.

Insightful Accountant and the awards program

Insightful Accountant, the awarding entity and administrator for the ProAdvisor Awards, has recognized top QuickBooks ProAdvisors worldwide since the program's inception. Applicants are ranked based on their performance across various criteria, including their QuickBooks knowledge and their utilization of the best tools and partner apps within the QuickBooks ecosystem that contribute to solid practice growth. The awards aim to celebrate the achievements of ProAdvisors and promote professional development within the QuickBooks community. Past winners have included Woodard Members.

Sponsors such as Intuit QuickBooks and Dext support the 2025 awards program. Intuit QuickBooks has also participated as a sponsoring advisor since the awards' inception, and Dext provides accounting automation for accountants, bookkeepers, and ProAdvisors. It boasts one of the most extensive global online accounting bookkeeping and advisor communities. These sponsors are crucial in making the awards possible and highlighting the importance of recognizing excellence in the QuickBooks community.

Individuals may nominate their favorite ProAdvisor here.

U.S. ProAdvisors can also apply for the awards here, while international ProAdvisors can apply here.

For more information, visit Insightful Accountant’s website here.