Updated! Scaling New Heights: Celebrating the 2023 Top 100 ProAdvisors and Rising Stars

This article has been updated to reflect the 50 Woodard members who have been named to the list! OUr sincerest apologies to those who were omitted from the original article!

Since 2014, the Scaling New Heights conference has been the stage for the prestigious Top 100 ProAdvisor awards. This year, the conference is buzzing with anticipation as the list of honorees has been released by Insightful Accountant.

Each year, Insightful Accountant recognizes the tireless efforts and substantial contributions of professionals in the accounting field with their Top 100 ProAdvisor awards. This year is no exception, with a diverse range of seasoned professionals and emerging leaders earning their spot on the coveted list. The awards are a testament to the hard work, commitment, and expertise of these individuals who not only serve as advisors but also educators, innovators, and leaders within the accounting industry.

Woodard members who made the list

Notably, fifty members of the Woodard community have been honored with a spot on the 2023 Top 100 list. These individuals have demonstrated exceptional expertise, dedication, and service in their roles as ProAdvisors. The Woodard members honored in 2023 are:

Alicia Pollock, Bernadette Amos, Beth Whitworth, Caleb Jenkins, Caren Schwartz, Carrie Kahn, Cathy Martin, Debra Kilsheimer, Diane Gilson, Dominique Waits, Ed Jaworski, Esther Friedberg Karp, Haiden Turner, Jeff Siegel, Jeremy Craig, Jesse Buhl, Jonathan Bello, Judy Borland, Juliebeth Malone, Karen Dellaripa, Katherine Wynne-Jones, Kathy Dise, Kathy Grosskurth, Kathy Tighe, Kathy Zaroczynski, Keith Gormezano, Laurie Davidian-Smith, Lisa Burnett, Lisa Pierpont, Mariko Hayashi-Hall, Mario Hernandez, MB Raimondi, Megan Bronson, Michelle Long, Michelle Vilms, Pat Hartley, Patty Mory, Rachel Barnett, Randi Rose, Rhonda Rosand, Robin Hall, Sharon Vetsch, Stephen Smith, Susan Cook, Susan Pruskin, Terumi Echols, Vanessa Vasquez, Wayne Higdon, Wendelyn Duquette, Wilna Sepulvado.

The conference will also spotlight the promising talents of two Up-N-Coming ProAdvisor Award recipients who are Woodard community members: Sheri Radler and Stephanie Elia. These professionals are making waves in the industry, showing exceptional promise, and are anticipated to impact the field significantly.

View the entire Top 100 ProAdvisor list on the Insightful Accountant website.

How the Top 100 ProAdvisors are chosen

The ProAdvisor program is a global network of accounting professionals who are experts in QuickBooks. They specialize in setting up, troubleshooting, and customizing the software for small businesses, providing strategic insights to drive small business success. According to William Murphy of Insightful Accountant, the Top 100 ProAdvisors are chosen from a group of professionals who are very engaged and influential in the field and getting named to the list is no easy feat. The evaluation process involves an in-depth review of each candidate's performance across multiple areas. These categories are designed to assess the ProAdvisor's overall impact in assisting businesses to thrive through their deep knowledge of QuickBooks and their exceptional service delivery.

The criteria that determine a Top 100 ProAdvisor include, but are not limited to:

• Product Expertise: Candidates are expected to demonstrate comprehensive knowledge of QuickBooks products. This includes not only the basic functionalities but also the nuances that allow businesses to maximize the product's capabilities.
• Customer Service: The ability to provide high-quality service to clients is a crucial criterion. This involves responsiveness, problem-solving skills, and the capacity to translate complex technical issues into accessible solutions for clients.
• Peer and Community Engagement: Interaction and collaboration with the ProAdvisor community is another key consideration. Candidates who actively share knowledge, provide mentorship, and engage in dialogues with their peers demonstrate leadership within the community.
• Professional Development: Lastly, a dedication to continuous learning and improvement is fundamental. Top 100 ProAdvisors are characterized by their pursuit of professional development opportunities, staying abreast of industry changes, and constantly seeking to improve their skills and expertise.

The Top 25 Up-N-Coming ProAdvisors, on the other hand, are recognized for their potential and upward trajectory in these same areas, marking them as ones to watch in the coming years.

With these rigorous criteria, the Top 100 ProAdvisors and the Top 25 Up-N-Coming ProAdvisors indeed represent the best of the best in the field.

Congratulations to all the winners!!

Who will be named ProAdvisor of the Year?

Don’t miss the main stage session on Monday morning at Scaling New Heights in St. Louis, MO, when the categorical winners and the ProAdvisor of the Year will be announced live from the stage. This pivotal moment will pay tribute to the pinnacle of professional achievement within the ProAdvisor community.

As we prepare to honor these outstanding professionals, we are reminded of the high standard they set for the industry, their dedication to their clients, and their contributions to the evolution of the accounting profession. The 2023 Scaling New Heights conference promises to be a memorable event, honoring these exceptional professionals and fostering connections within the accounting community. The team at Woodard congratulates all the winners!