Reminder: ProAdvisor Wholesale Discount Retires July 15th

On June 1st, Intuit announced changes to the current ProAdvisor pricing program. The existing wholesale discount program is being retired effective July 15, 2021 and is being replaced by ProAdvisor Preferred Pricing. 

What does the retirement of the ProAdvisor Wholesale Discount mean for you? 

Intuit will continue to honor the 50% wholesale discount on existing subscriptions that are not upgraded or downgraded.

If you add an account up to July 14, 2021 at 11:59 PM PT, that account will be considered to be an existing subscription. The 50% wholesale discount will continue to apply to that account after July 15, 2021 as long as it is not upgraded or downgraded.

However, the pricing for that existing subscriptions will change to the new subscription pricing in August/September (see below for dates that prices will increase). The increase in price you will see after the 50% discount is applied will be: 

• QBO Self-Employed - no change
• QBO Essentials - $5 increase
• QBO Plus - $5 increase
• QBO Advanced - $21 increase

Intuit's Preferred Pricing structure for new clients, upgrades and downgrades begins effective July 15, 2021.  

All new subscriptions to the following products beginning July 15, 2021 will be under the ProAdvisor Preferred Pricing program (including upgrades and downgrades). This new discount program includes a 30% discount, both when direct billed to the client or to the ProAdvisor's firm, as well as 15% off employee and contractor fees for QBO Payroll and QB Time.

• QuickBooks Online - Simple Start, Essentials, Plus and Advanced
• QuickBooks Online Payroll - Core, Premium and Elite
• QuickBooks Time - Premium and Elite

Timeline of Pricing Changes for Existing Wholesale Accounts

July 15, 2021 - Intuit will no longer accept new wholesale accounts

August 1, 2021

• Existing direct-billed QBO subscriptions will be billed per the new prices (the 50% discount applies)
• Bill dates will be rolling based on the monthly billing date

September 1, 2021 - Existing accountant-billed QBO subscriptions will be billed per the new prices (the 50% discount applies)

More Information

Intuit's Firm of the Future blog.

Intuit's fact sheet for you to use to communicate pricing changes with your clients.