Intuit and Aprio Partner to Support Midmarket Firm Growth

Aprio and Intuit have announced a strategic partnership designed to help midmarket businesses scale with greater efficiency and confidence. The partnership brings together Intuit’s AI-driven Enterprise Suite and Aprio’s comprehensive accounting and advisory services. By combining these strengths, the companies aim to offer a unified solution that enhances visibility, simplifies business processes, and promotes sustainable growth. Details of the collaboration were shared in a press release published by Business Wire.

Solving the midmarket technology gap 

Many midmarket companies operate in a challenging space. They have outgrown basic accounting software but are not well suited for the complexity of traditional enterprise resource planning systems. As a result, these businesses often rely on more than 20 separate applications to manage operations. This patchwork of tools can create data silos, reduce efficiency, and limit financial visibility. 

This complexity has created a strong demand for streamlined, scalable solutions that support growth without overwhelming internal teams or requiring full-scale enterprise systems. The new partnership between Intuit and Aprio is designed to respond to this need. 

A closer look at the partnership’s mechanics 

The partnership between Intuit and Aprio is not simply a referral arrangement. It is a coordinated service model that blends software and strategy from the outset. Intuit provides the technological backbone through its AI-powered Enterprise Suite, which consolidates functions such as multi-entity financial management, HR, and payroll. Aprio contributes specialized onboarding, implementation, and advisory services tailored to each client’s industry and growth stage. This tightly integrated approach is designed to accelerate time to value by reducing the complexity of adoption and improving the effectiveness of enterprise resource planning from day one.

By aligning product and service delivery within a unified structure, the partnership helps midmarket businesses avoid common pitfalls such as disjointed implementation, over-customization, or underutilized features that can occur with traditional ERP deployments. 

“Accountants are our most strategic partners, and we’re excited that Aprio is the first business advisory and accounting partner to join forces with us to serve growing, mid-market businesses” said Ashley Still, executive vice president and general manager, midmarket, Intuit. 

Advisory, integrated by design 

Aprio brings industry-specific knowledge and a service model that puts the client’s needs first. Businesses in sectors such as construction, healthcare, and private equity often require specialized workflows that standard enterprise systems do not address. By embedding Aprio’s advisory services directly into the platform, the solution becomes more intuitive and supports better decision-making from the start.  

Many firms already use QuickBooks. With Aprio’s certified QuickBooks ProAdvisors and Intuit implementation specialists, the transition to Enterprise Suite is designed to feel like an upgrade. 

A shift for CAS and advisory firms 

For client accounting services (CAS) professionals, this partnership represents more than the release of a new technology. It reflects a broader shift in client expectations. Business leaders are increasingly looking for unified platforms and ongoing advisory support, rather than disconnected tools and one-time solutions. 

To remain competitive, accounting firms may need to expand their capabilities in areas such as ERP consulting, data strategy, and change management. By doing so, they can offer more comprehensive support, strengthen client relationships, and position their services as integral to business growth. 

Looking ahead 

In the coming 12 to 24 months, Aprio and Intuit plan to expand their collaboration by identifying Intuit customers entering more complex growth stages and broadening the partnership beyond ERP to include additional advisory and business development solutions. 

As the accounting profession continues to evolve, firms that deliver both robust systems and strategic insight will be in a stronger position to differentiate themselves. The partnership between Aprio and Intuit may reflect a larger shift across the industry, where advisory services are no longer added as an afterthought but are built into the foundation of the client experience. 

This article was written with the assistance of AI and edited by a human.