Banner image for Scaling New Heights 2024, the premier accounting technology conference in the United States. The image features the conference theme and dates.
 

Jill Gaynor

Jill Gaynor
Results-driven marketing leader with over 20 years' experience in financial services marketing, including branding, content marketing strategy development, content creation, account-based marketing, sales enablement and retention strategies. Now that I've "gone back to my roots" of freelance writing and content development, I strive to be the type of freelancer I always wished I could find as a marketing director--one who can understand and synthesize complex topics, ask the right questions, work with people at all levels of the organization, and produce high quality work using a process that reduces rewrites and slow downs. My client list includes names you'd know but I prefer to keep them from public view. I've been working with some of them for multiple years, and they consider me part of their "team." I keep my circle of clients small, but am always happy to consider new opportunities.

 

 

 

Recent Posts

10 Steps to a Successful Accounting Webinar

Webinars are a powerful tool in content marketing—they’re informative, more personal than written content, and showcase...

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Expand Your Definition of Professional Development

Ongoing self-education is fundamental to accounting and bookkeeping firms as employees make their annual trek through...

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Accountants Can Take These 3 Steps To Customize the Client Experience

Business-to-business marketing took a big step forward with the realization that, at the receiving end of the customer...

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Five SEO Maintenance Tasks for Accountants

Managing your accounting firm’s marketing would be a lot easier if search engine optimization (SEO) was a...

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The Before, During, and After Approach to Client Conflict Resolution

If you work in accounting, bookkeeping, or any professional services job long enough, you’ll probably find yourself in...

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Relationship Marketing: A Perfect Fit for Financial Services Firms

If there’s an industry tailor-made for relationship marketing, it’s financial services. For accounting and bookkeeping...

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Is a PEO the Right Choice for Your Firm? How to Decide

As your business grows, managing human resources takes more time, becomes more complex, and adds more risk to your...

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