Heather Hurst

Heather Hurst is VP of Marketing at Canopy, where she connects the company’s leading products with the audiences they serve. Heather is a lifelong marketer, starting with a jingle to promote a third-grade group invention, and scaling from there through agencies and B2C and B2B brands. She’s made a career out of leading transformational marketing and brand initiatives. With a commitment to “customer-first, integrated marketing,” Heather has a 20+ year track record of success building authentic brands, launching innovative products, creating categories, and scaling businesses in a variety of industries. Outside of work, Heather’s passions include adventuring near and far with her family, experimenting with new recipes on the grill, and finding her next great hobby.

Recent Posts

Client Expectations Are Changing–Here’s How to Keep Up

Client Experience

The accounting profession is undergoing a dramatic shift, not just in technology and regulation, but in what clients...

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Two professional women in business attire shake hands in a bright, modern office setting.

Stronger Collaboration Means Stronger Accounting Firms

Practice Management, Human Resources

The accounting profession is experiencing a period of profound change. Talent shortages, rapid technological...

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Group of five business professionals smiling and high-fiving in a brightly lit office, celebrating teamwork and success.

Great Client Management Starts with Strong Relationships

Client Experience

Accounting may be built on numbers, but long-term success is built on relationships. Your ability to deliver excellent...

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Two business professionals, a man and a woman, smiling and shaking hands across a desk in a modern office environment. The man is wearing a navy blue suit and the woman is wearing a white blouse and glasses.

How Technology Is Transforming Modern Accounting Workflows

Scaling New Heights

Accounting has come a long way from the days of paper files, calculator tape, and faxed documents. Today, technology is...

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A businessperson types on a laptop at a wooden desk with floating holographic graphs and charts representing financial analytics, set in a modern office environment.

The Woodard Report provides educational articles, news pieces and relevant information to advance the understanding and knowledge surrounding the accounting profession and technologies connected to that profession.