Amy Juers, MBA

Amy Juers, MBA, founded Edge Marketing with a conviction that regulated-industry companies deserved marketing partners who actually understood their world: the buyers, the media, the professional culture, and the specific kind of trust that takes years to build and seconds to lose. Almost thirty years later, Amy leads Edge as a strategic authority on AI-driven marketing, GEO, and trust-centered communications for legal technology, accounting, and professional services markets. She is the author of The Marketing Edge: A Sharper Way to Approach Building a Brand (2023), a practical guide to brand strategy, digital marketing, and marketing investment decisions for regulated-industry leaders. Her leadership philosophy: senior judgment is not a luxury for regulated-industry companies. It is a requirement.