In the heart of St. Louis, Missouri, Accounting Solutions Group of St. Louis is making a remarkable impact in the Client Advising Services (CAS) sector. Since its founding in 2009, this dedicated firm has been known for its innovative approach and commitment to client empowerment. Accounting Solutions Group is setting new standards in the industry and has been recognized as one of Woodard's Top 50 CAS Practices.
Core values that drive success
Accounting Solutions Group of St. Louis thrives on core values: serving with compassion, solving problems, acting with integrity, embracing lifelong learning, and caring deeply. These principles guide every client interaction, ensuring businesses receive not only financial clarity but also confidence in their financial decisions. Beth Whitworth, the founder of the firm, emphasizes the importance of integrity and continuous improvement.
A dedicated team with diverse expertise
With a team of one full-time and seven part-time professionals, the firm specializes in serving small to mid-sized businesses and nonprofits. Their core services include full-service back-office processing, compliance services, KPI creation and monitoring, and client coaching. This diverse expertise allows them to provide customized solutions that address the unique challenges faced by their clients.
Empowering client success stories
One standout success story involves a second-generation business owner who partnered with the firm after inheriting a family-run operation. Facing handwritten books, a retiring accountant, and the complexities of financial management, the client turned to Accounting Solutions Group for guidance. For nearly two decades, the firm’s strategic support helped the business navigate market shifts, audits, and succession planning, building a relationship grounded in trust, consistency, and personalized advice.
Recognized for excellence
The firm’s achievements have been widely recognized. Beth Whitworth, a Certified Public Accountant since 1997, has been named a Top 100 ProAdvisor for three consecutive years. The firm has also launched the "Accounting with Confidence" podcast, sharing insights and fostering community engagement. Speaking at Scaling New Heights 2025, Beth addressed transitioning legacy tax clients to modern subscription pricing, showcasing their leadership in the field.
Innovation and community at the core
Innovation is at the heart of the firm's operations. By focusing on outcomes over hours, they provide strategic guidance and support as trusted advisors. Their honest and direct communication, coupled with a dedication to teaching and learning, ensures they remain at the forefront of the industry.
Community engagement is equally important. The firm values work-life balance, fostering a supportive environment for their permanent part-time team. This community-driven approach enhances client satisfaction and contributes to the firm’s overall success.
A bright future ahead
Accounting Solutions Group of St. Louis continues to inspire with its blend of professionalism, innovation, and client-centric service. As they look to the future, their commitment to empowering clients and fostering a positive community remains steadfast. Their advice to new CAS firms is simple yet profound: "Be your authentic self, and you will attract clients who appreciate you for you."
For more information about Accounting Solutions Group of St. Louis and their services, visit their website at asg-stl.com.
This spotlight is part of our Top 50 CAS Practices series. Stay tuned as we continue to celebrate innovation and excellence across the profession.
This article was generated by AI and reviewed and edited by a human.
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