As someone who has spent nearly three decades helping businesses leverage their financial data—with the last 12 years focused specifically on QuickBooks—I've seen firsthand how Intuit's restrictive data policies can impact your ability to serve clients effectively.
Today, I'm sharing my expert insights on getting the most value from your clients' QuickBooks data.
Why extract data from QuickBooks?
Let's be clear: Extracting data from QuickBooks isn't about abandoning the platform—it's about enhancing its value.
While QuickBooks is an excellent accounting system, its native reporting capabilities simply can't address every industry-specific need or unique client requirement. Not only that, but Intuit continues to maintain tight control over data access.
Thus, many accounting professionals waste precious billable hours performing manual Excel exports and manipulations, often introducing errors in the process.
Understanding your data export options
Having guided countless firms through this challenge, I've identified the most effective approaches based on your specific needs and budget. Here's my professional assessment of each method:
Native CSV Export (Free but costly in time)
- Best for: One-time projects or simple data needs
- Pros: No additional investment required
- Cons: Labor-intensive formatting, high risk of manual errors, requires significant time investment
- Pro Tip: Watch out for the Sales by Item Detail .csv export — the item names appear only in headers, not detail lines, requiring additional manipulation
Spreadsheet sync (Included with QBO Advanced)
- Best for: Recurring, straightforward reporting needs
- Pros: Reusable templates, Excel-based interface, multi-entity capability
- Cons: Limited sharing capabilities outside QuickBooks, often still requires formatting edits
- Pro Tip: Create template libraries for common client reporting needs to maximize efficiency
ODBC connectors (Budget-friendly option)
- Best for: Automated data refresh requirements
- Pros: Access to extended data sets, including some custom fields
- Cons: Requires SQL knowledge for complex extracts, e.g. transaction details
- Pro Tip: Invest in SQL training or partner with a data specialist if you plan to use this method extensively
Data warehouses (Premium solution)
- Best for: For clients needing sophisticated reporting
- Recommended Solutions:
1. QQube (Desktop compatible, soon to be QBO)
2. FinJinni Pro (QBO and Desktop compatible)
- Pros: Pre-built data relationships, comprehensive transaction views
- Cons: Higher investment, requires technical expertise
- Pro Tip: The learning curve is worth it for full automation and distribution
Important note on QuickBooks online custom fields
For firms using QuickBooks Online Advanced, be aware of a critical limitation: while you have access to 12 custom fields for transactions, fields 9-12 cannot be extracted via API. This limitation extends to the new Intuit Enterprise Suite, potentially impacting your ability to fully leverage custom field data.
Recommendations for your clients
Based on my extensive experience, here's how to guide your clients based on their business complexity:
Small business clients
- Recommend native CSV exports for occasional reporting needs
- Set up monthly export routines using Spreadsheet Sync if they have QBO Advanced
- Key selling point: Cost-effective solution that maintains data accuracy without significant investment
Growing clients
- Recommend ODBC connectors when they need:
1. Simple daily, weekly, or monthly automated reporting, e.g. commission reports
2. Integration with other business systems
3. Custom dashboards for department heads
- Key selling point: Automation reduces manual errors and provides real-time insights for better decision-making
Larger clients
- Recommend data warehouse solutions when they have
1. Multiple entities needing consolidation
2. Complex custom reporting requirements
3. Department managers needing regular data access
- Key selling point: Enterprise-grade solution that scales with their business and provides comprehensive data access
In reality, it’s not the size of the client nor their revenue level that should determine what kind of solution is selected. It’s about the degree of relief they want from manual processes and flying blind.
Building value through data advisory
When discussing these solutions with clients, focus on these key benefits:
- Time savings: Help clients understand how automated exports eliminate manual data entry and reduce errors
- Better decision making: Regular access to clean, structured data enables faster, more informed business decisions
- Scalability: As their business grows, their data solution grows with them
- Cost justification: Frame the investment against the hours saved and the value of having real-time business insights
And these are just some of the reasons custom reporting can be transformational.
Effective solutions
Remember, you're not just solving a technical problem—you're helping focus on their primary objectives rather than on fiddling with data. In other words, enabling effectiveness with limited resources.
Position these solutions as part of your broader advisory services to help clients maximize their QuickBooks investment while preparing for future growth. And if these are skills you don’t currently have in-house, partner with a consultant who specializes in custom reporting for QuickBooks.
The transformations created will be well worth the investment.