In the heart of Boulder, Colorado, Full Send is making a remarkable impact in the CAS sector. Since its founding in 2022, this dynamic firm has quickly risen to prominence, earning recognition as one of the Top 50 CAS Practices. Known for its innovative approach, distinctive branding and commitment to excellence, Full Send is setting new benchmarks in the industry.
Full Send thrives on three core values: being a good neighbor, shipping daily, and delivering service par excellence. These principles guide every interaction, fostering trust and reliability. Roman Villard and Stacey Feldman, Partners at Full Send, emphasize the importance of creating lasting impressions that resonate with both clients and recruits.
With a team of 16 dedicated professionals, Full Send specializes in serving technology, professional services, and ecommerce industries. Their core services include accounting advisory, controllership, CFO, and operations consulting. This diverse expertise allows them to offer tailored solutions that empower clients to achieve their goals.
A standout achievement for Full Send is their work with a small ecommerce brand. Starting from scratch, they set up the company’s accounting and finance rhythms before any sales occurred. Within 18 months, the brand scaled to nearly $1 million in revenue per month. Full Send managed the entire accounting function, making monthly improvements to support scalability. This success story highlights the firm’s dedication to empowering clients who are truly going "full send."
Full Send's commitment to excellence has been widely recognized. In addition to being named a Top 50 Modern Firm, they have achieved 150% growth in 2024 and celebrated the recognition of team member Stacey Feldman as one of the Top 50 Women in Accounting. These accolades reflect their unwavering dedication to innovation and client service.
Innovation is at the core of Full Send’s operations. Their strong digital presence and brand create lasting impressions that attract both clients and talent. By embracing the latest technologies and methodologies, they streamline processes and enhance client interactions, delivering exceptional value.
Community engagement is equally important. Full Send serves as industry advocates, with a presence on multiple advisory boards, including the Intuit Accountant Council, Gusto Partner Advisory Council, Mercury Accountant Council and CPA.com CAS council.
Full Send continues to inspire with its unique blend of professionalism, innovation, and client-centric service. As they look to the future, their commitment to empowering clients and fostering a positive community remains unwavering.
Roman Villard’s advice to new CAS firms encapsulates this ethos: "Find what you're good at. Like really good at. Figure out who it's really good for. Like who values that skillset the most. Then, stop listening to the accounting gurus on how to build a firm and go find as many of those people who value your skillset deeply and tell them about yourself. Do it on repeat. Once a critical mass is established, then begin to develop infrastructure, operations, systems, brand, and a firm around those two things - your deep skillset & target market.”
For more information about Full Send and their services, visit their website at thefullsend.com.
This spotlight is part of our Top 50 CAS Practices series. Stay tuned as we continue to celebrate innovation and excellence across the profession.
This article was generated by AI and reviewed and edited by a human.